Scaling a Sustainable Social Enterprise: A Success Story
Overview:
This Indian social enterprise collects floral waste from temples and mosques and transforms it into eco-friendly products.
Their mission focuses on:
- Reducing river pollution caused by discarded flowers
- Creating livelihood opportunities for marginalized women
Objectives & Goals:
Pontis Media was tasked with improving:
- Organic Traffic
- Website Impressions & Clicks
- Conversion Rates
- Revenue & Orders
- Overall Online Visibility
Results Achieved:
Organic & Website Traffic Growth
(Last 6 Months)
- Overall Traffic: Increased by 757%
- Organic Traffic: Increased by 2198%
- Impressions Improved: from 841K to 2.18M
- Clicks Improved: from 21.9K to 45.5K
Revenue & Orders Growth
(Last 6 Months)
- Overall Revenue: Increased by 145%
- Orders: Increased by 109%
- Revenue Growth: from ₹2,94,134 to ₹7,19,703
- Number of Orders: Increased from 369 to 771
How Pontis Media Achieved These Results:
SEO Overhaul
- Keyword strategy built around search intent
- On-page optimization across key pages
- Fixing technical SEO issues
- Strengthening authority through content and backlinks
Social Media Strengthening
- Consistent brand narrative
- Educational + impact-driven storytelling
- Increased reach and engagement
High-ROI Performance Marketing
- Smart targeting and segmentation
- Conversion-optimized creatives
- Continuous A/B testing/li>
- Scalable ad funnels
Challenges Addressed
- Low organic visibility in a niche sustainability category
- Need to communicate social impact effectively
- Limited past optimisation on the website
- Slow traffic-to-order conversion rate
In the end…
Pontis Media helped the business transform its digital presence through strategic SEO, impactful social storytelling, and ROI-focused performance marketing.